Whether it’s through Instagram or using lead magnets, sharing content is a great way to reach new clients and tap into a new market. However, I often see small businesses making the mistake of sharing content that just doesn’t make sense for their business. 

In this episode, I wanted to talk about the content you are sharing in your business. Are you sharing content in line with your vision? Or does your message appear unfocused, vague and watered down? 

I know it can be tempting to post large amounts of content when you look at other businesses, but I want you to turn down that noise and zero in your focus on your own message. 

Use your wonderful creative side to think of new ways to share, but don’t change your content. 

Topics discussed and where to find them:

[2:08]: You are not represented as an expert and appear ‘watered down’ when you share content that isn’t strategic for your business.  

[3:24]: Focus on the message of your business and not being reactive to others’ content. 

[4:25]: Consider ways to go deeper in your vision and the message you want to share. 

[4:45]: Don’t look at what other businesses are doing – turn down the noise. 

[5:12]: Being repetitive is where the impact is made. 

[6:07]: Not everything you learn in your business has to be shared. 

[6:36]: Don’t worry about feeling bored. Get creative with the way you are sharing your message but don’t share different content. 

[7:12]: Your content makes up your body of work.