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I’m an international marketing coach, top-ranking podcast host, speaker, interiors lover and black coffee drinker.
My guest today is the creative and adventurous Rachel Clark. Rachel is a website designer who launched her own business, in branding and web design, to help service-based entrepreneurs and side-hustlers.
In this episode, Rachel is here to share how she achieved clarity, confidence and consistent revenue in her website design business.
We explore how Rachel’s business has evolved over the 2 years it has been running, from Rachel doing absolutely everything she could to becoming very intentional with her offers. Rachel joined the Modern Marketing Collective 1 year ago and has thoroughly enjoyed and benefited from the retreat, the community and the self-paced learning.
In just 2 months following the retreat, Rachel had her very first $10k month backed up by a $7k month. She made $60k revenue in her first year and has already beaten that this year!
We discuss the nervousness Rachel felt around marketing and using video and reels. Rachel was very shy about showing up on camera and she talks openly about how she turned that around and now absolutely loves doing her marketing using this quick and easy method.
You’ll find so much value in Rachel’s experience and advice. She tells us to be confident in our own business and our worth. We need to learn to prioritise ourselves and our business by not letting other people’s needs to always come first.
Topics we discussed:
[0:54]: Rachel Clark shares her background. Rachel is a website designer that works with small business owners to create beautiful websites that convert to sales.
[2:00]: Rachel talks about her journey to starting her own business.
[4:10]: Rachel joined the Modern Marketing Collective in 2021. She talks about the Reels challenge and how it helped her gain confidence in reels after she shied away from it for so long.
[6:09]: When Rachel started her business she was offering everything a designer could do. She talks about the courses she learned from to start booking jobs.
[10:40]: Rachel felt like she wasn’t achieving much each day so she started blocking time out and trying Day Rates and it worked tremendously well.
[13:23]: It can be very overwhelming when there are too many offers on a website. After going to my retreat, Rachel decided to no longer work in the traditional way and start working with Day Rates because it’s aligned with the way she wants to work and attract her ideal clients.
[15:04]: 2 months after the retreat, Rachel had her first $10k month backed up by a $7k month.
[18:18]: Rachel made $60k in revenue in her first year and she’s already beaten that this year!
[19:21]: Video has changed everything for Rachel in her marketing. She was very nervous about appearing on video but now finds it has really worked for her and is a much quicker way of marketing.
[20:38]: Join me in the Authentically Real Instagram Reels Challenge!
[22:12]: Rachel has uploaded her lead magnets to her website.
[23:27]: Rachel shares the experience of coming to the retreats.
[25:02]: Rachel talks about the challenges she has experienced starting and growing her business.
[28:27]: It’s about being confident in your own business and your value.
[30:32]: You can prioritise yourself and other people’s needs don’t have to come first.
[32:21]: Rachel talks about having a terrible client and how she handled the experience.
[34:07]: Rachel loves the community in the Modern Marketing Collective and loves how it’s self-paced.
[35:07]: Where to find Rachel.
Connect with Rachel Clark: