I’m so excited for you to meet my friend and a total inspiration, Cass Deller in today’s episode. Cass is a watercolour and hand lettering artist, designer, mother, and business owner of Cass Deller Design.
Her work has been featured in magazines such as Real Living Magazine and Home Beautiful and she has worked with brands including Provincial Home Living and Pillow Talk.
I met Cass a few years ago at a business retreat organised by a mutual friend of ours. And I fell in love with her beautiful grounded, kind, positive energy. I have loved seeing Cass innovate, experiment, and develop her business, including launching The Cass Deller Print Collection where she offers one off prints that brands can buy and use right away; creating the most incredible large scale murals, and continuing to show up and share her designs and snippets of her life.
When Cass and I spoke about recording this episode, I asked if she would be comfortable talking about the money side of her business.
She agreed and shared with me how she really cares about challenging the ‘starving artist’ mentality, and instead shows that you can be an artist, with kids, work part-time hours, have a healthy happy life, and earn well too.
As we recorded this episode, Cass generously shared:
What the revenue has looked like in her business since starting to now
Growing to a six figure revenue as an artist
How she works out pricing
Scaling her business up and down around her life
What marketing has worked best for her business (and how it has changed over time)
Her experiences with hiring and so much more.
Thank you Cass for so generously sharing. This episode has had SO MANY listens and so much feedback from other creatives and business owners sharing how Cass’s story resonated with their own.