If you’re a business owner, I’m sure you have heard about the need for a ‘ideal customer avatar’. 

If I asked you to describe your ideal customer avatar – what would you say?

So often, when my students start working with me they have followed some very common but flawed advice to create their ideal customer avatar. 

And because of this, a few things happen:

• They are not attracting the type of customers that they really want to work with
• Even if their ideal customer found them online, they would keep on scrolling  – i.e. they are invisible to their ideal customers
• They don’t know how to create content and write captions that connect with their ideal customers and feel stuck with what to share OR it feels as though the content they are sharing is being flung into an empty void with no one engaging with it (apart from your two best friends!).

So today, I’m sharing with you the three most common mistakes I see business owners making when creating their ideal customer avatar – and how to fix these!