There’s a great little feature on Instagram that you might not yet be aware of – or if you are aware of it, you may not be using it in the most strategic way possible.

I’m talking about Instagram’s pinned posts feature.

You can pin up to three of your posts to the top of your profile on Instagram, which means that these are the first pieces of content that people will see when they land on your profile.

So what content exactly should you be considering pinning there?