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I’m an international marketing coach, top-ranking podcast host, speaker, interiors lover and black coffee drinker.
The way I see it, there are two different types of entrepreneurs. The first are who I like to call Profitless Posters. I put my hand up, because this used to be me, so there is absolutely no judgement here!
Profitless Posters wake up in the morning and they’re not really sure what they should be doing. All they know is the length of their to-do list is giving them anxiety.
The thing is they are so busy, but when they look at the results that they are achieving from all of this posting and marketing that they are doing, it’s not being reflected in their bank balance.
If they actually stepped back and took a look at what they were doing, they would realise that all of that effort they are putting into their marketing is not getting them results.
By the way, if this sounds like you, go to emilyosmond.com/free – I go into this in a lot more detail in my free class.
Now, the thing is, I know that when you are a Profitless Poster, you want to be someone else and you want to be more like a Profit Magnet.
For Profit Magnets, it just feels as though business is in flow. It feels easy for you to attract your ideal customers or your ideal clients.
When Profit Magnets wake up in the morning, they don’t instantly feel stressed.
Business feels like a joy. Business feels fun because they have the plan that they just need to follow. They are not trying to do everything and they are not crazy busy. They are in control of their business and sales – they are not “hoping” for sales anymore.
This means they actually have time to spend with their family or for their health and to do the things that they want to do – the reason that they started their business as well.
I specialise in helping Profitless Posters turn into Profit Magnets. The best place for you to learn how is by watching my free online class. Go to emilyosmond.com/free to register.
I’ve mapped this out into a three phases – which is my full time income system.
By the way, you can listen to the podcast episode version of this blog post here:
Now, a lot of entrepreneurs, they feel as though they’re being productive, right?
Because they always feel as though they have so much to do!
They are busy writing blog posts and trying to post every day on social media, and thinking they really should be learning Tik Tok….
They are busy, busy, busy, but the thing is, they are not building their business for profit.
Now, the difference here is that what you should be prioritising in your business is what I call income builders and these income builders are the specific pillars in your business to actually build your revenue.
But most business owners don’t know what these are. They’re not actually sure, because they are so busy doing so many different things that they actually don’t know what is building them profit.
So what we need to do is put everything you are doing in your business through a filter. This filter is basically going to spit out two piles.
One pile is going to be those time-wasting tasks that you think you should be doing, but really they are not adding profit to your business.
The second pile is made up of the profit building tasks. This pile is a lot smaller – which is great news, right?! Because the truth is, there is actually not a whole lot that you should be doing in your business if you want to create profit.
You just need a focus on these simple key things, which means that when you wake up in the morning, instead of feeling as though you have so much to do, you feel relaxed and know that you just need to focus on those specific income building tasks.
Without a recipe for success, it’s a bit as though you are stuck in a hamster wheel, feeling productive because you’re busy, but you are going around in circles. And as the months and years pass, you realise you haven’t actually moved any further forward.
Here is what one of our students from The Modern Marketing Collective achieved by having a Recipe for Success:
I was very scattered with my marketing approach, and didn’t know where to focus my efforts. I was feeling frustrated that I had limited time to re-establish my business in a new city.
I set myself a goal of booking 10 weddings this year, and it’s only June and I’ve already booked 11! It feels like a weight has lifted now that I have a clear plan and strategy on how I’m going to achieve my goals. I can now focus my efforts, and get results in less time which is a huge win!– Kate, The Modern Marketing Collective student
Now I get pretty passionate about Phase 2, because it’s so powerful! And so many business owners are missing this, because they are pointless posting.
Many entrepreneurs think that if they could just schedule 30 days of content, then their business will be a success. But what this actually misses is being able to attract and connect with their ideal customers.
I have worked with people who have been posting three times a day on their social media. It’s as though posting is their full time job!
If they just stepped back for a second, they would realise that this was not actually making any difference to their business and their income. All it was doing was helping them feel as though they were being productive.
I want you to think of your marketing like a magnet that is attracting and connecting with your ideal customers.
Attracting is actually making sure that people understand what it is that you offer so you are no longer invisible to your target audience. You are also not confusing them with your messaging as well – because your messaging is really, really key.
Once you have attracted your ideal customers, you then connect with them through your content. This is not about having a perfect set of images, or posting palm trees and a photo of your coffee!
Once your magnet is working, out the other side of it comes sales.
Your marketing is not to tick a box. I want you to be really, really clear about this. Your marketing is not about ticking a box. It is actually about building profit in your business.
And this is a really key differentiation that I see all the time between the Profitless Posters and the Profit Magnets.
If you are nodding your head reading this, then you are going to love my free class, where I go into this the Full Time Income system in a lot more detail. I want you to go right now to emilyosmond.com/free and choose a time to register.
Okay. I want to give you an example here of what it looks like when you are attracting, connecting and then making sales from your marketing with one of our students from The Modern Marketing Collective.
I was always active on social media but I felt really lost in terms of strategy – I would waste SO much time trying to think of what to write and end up just not posting anything at all. Now I’ve met my booking goals for the past 3 months!
I am saving so much time every week because I actually have a purpose instead of mindless scrolling and umm’ing and ahh’ing about what to post. There’s been a weight off my shoulders now I understand what I need to and can do there– Jess, The Modern Marketing Collective student
At phase three, you are going to start hitting some pretty cool income goals! Now the what I see time and time again when business owners reach this stage, is that it’s almost as though they panic.
And they think, because it’s what we grow up being told, that they need to work harder to meet their next income goal.
So they start doing more things and adding more elements into their business.
What happens, is that they completely overwhelm themselves, burn out and actually over-complicate their business. And they are leaving money on the table.
The alternative to thinking that you need to add more and more into your business to reach your next income goal, is actually doubling down on what you are already doing. And this is what I do in my business, to have a very simple business that generates a lot of profit without it requiring hours and hours of work or relying on me.
Here, we put everything we are doing that brings us profit in our business through a filter, which helps us work out what we can automate, systemise and outsource.
I like to think of this like a lemon squeezer, and you’re just squeezing more juice – or in this case profit – out of the same lemon.
This allows us to grow our profit without working harder – or wondering where the next customer is coming from. And while our business is running like a machine, making us profit, we can spend more time with our family, on our health, for travel, or whatever it is we wanted more time to do by starting our business in the first place.
Here’s an example of one of our students of The Modern Marketing Collective, Sharon, who in one week made the equivalent of an entire month’s income from her business – while still working in a job!
I was going around in circles, downloading way too many e-books, second guessing myself and feeling constantly confused on how to grow a business using social media. Not long after joining The Modern Marketing Collective, I adopted the simple marketing strategies that were not only engaging and fun but super achievable.
As a result I’m now aligning with my ideal clients and watch as my business inquiry and conversion rates grow each day. In just the last 7 days my Instagram profile visits increased by 116%, my story interactions up 128% and I’ve secured enough client work that would have previously taken me 4 weeks to earn on a full time salary. The Collective has provided a platform for me to find my voice, realise my worth and align my business with my ideal clients.– Sharon, The Modern Marketing Collective student
So guys, if this is resonating with you, I want you to go to Emily osman.com forward slash free, because I go into these in a lot more detail there for you. You’re going to find a button to click, choose a time and get your name down. So I know where to send you a link to join that class too. It’s a completely free online class.
Now, this full time income system that we have stepped through is what I consider to be the secret to creating a full time income in your business without spending more time creating pointless posts, which so many business owners are stuck in the cycle of doing.
Adding this system into your business allows you to go from “hope marketing” to being in control of the sales in your business, attract more of your ideal customers and clients, without working harder, and grow faster.
If right now, you are realising you are missing one or more of these three phases in your business, my free online class was MADE for you, my friend! You can register now by going to emilyosmond.com/free. See you there!
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